Your brand represents your promise to the market of what your company’s products and services will deliver. Understanding the strengths and weaknesses of your brand relative to competition along with the effectiveness of your marketing and communications efforts is essential to building market share.

 

PKS Research Partners can help you answer the following questions:

• How does awareness, consideration and preference for your brand
  compare to your competitors?
• What are the key drivers of consideration and preference and how well do you perform on these drivers?
• What is the “lift” in brand awareness and perceptions that is generated from your advertising relative to other marketing efforts?
• Which companies will serve as the best partner for co-branding or joint marketing efforts?