A customized approach providing actionable marketing solutions

 

We have the experience and marketing expertise to provide consultation and conduct a full range of research studies -- from basic field and tab projects to complex market segmentation. Projects are designed to meet your specific needs as well as your budget.

 

Following are some of the types of studies conducted by PKS Research Partners:

• Advertising testing
• Audience measurement
• Awareness and usage
• Behavioral and attitudinal research
• Concept tests
• Customer satisfaction
• Customer service monitor
• Design testing
• Menu tests
• Package tests
• Physician/Healthcare research

• Price elasticity
• Product placements
• Product screening
• Product tests
• Recruit-to-views
• Return on investment
• Segmentation research
• Store displays
• Taste tests
• Teen research

 

 

 

 

 

 

 

 

 

 

 

 

 

This research is conducted utilizing the following methodologies:

• In-depth interviews
• IVR
• Mail
• Mall/Store intercepts

• Online
• Phone
• Product placement
• Recruit-to-views

 

 

 

 

 

 

PKS Research Partners conducts projects among consumers and professionals both domestically and internationally in a large variety of industries:

• Advertising
• Apparel
• Automotive
• Beverage
• Chemical
• Computer
• Cultural/Museums
• Diet Aids/Exercise
• Electronic/Appliance
• Entertainment
• Fast Food
• Financial
• Government/Political
• Grocery

• Healthcare
• Health & Beauty Aids
• Leisure Activities
• Media
• Music
• Pet Care
• Pharmaceutical
• Public Utilities
• Publishing
• Radio
• Telecommunications
• Television
• Toy
• Travel & Tourism