Research your target audience online
PKS Research Partners has the capabilities to reach your target audience online utilizing the following resources:
- Website intercepts
- Client provided sample (employees, customers, etc.)
Online resources provide the following advantages:
- Pictures, advertisements or streaming video can be integrated into
questionnaires
- Results can be provided in real time so clients can view topline on an
ongoing basis
- Web portals can be created to enable clients to access and analyze
survey results
- Low incidence segments or large samples can be completed very quickly
- Projects can be conducted cost effectively
Online Consumer Panel
PKS Research Partners offers the ability to conduct research online among
a representative panel of consumers and cost effectively target specific segments.
Research can easily be conducted with virtually any target market. Details of the consumer panel…
- Millions of households that closely resemble the census by geographic distribution and household demos
- Panelists are randomly recruited or are allowed to apply through
recommendations of current members
- Panelists are contacted to participate no more than once per month
- Email invitations as well as reminders are sent over several days to
minimize early responder bias
- Panel members can be targeted by a large number of demographic, product usage, and behavioral variables
